Privacy Policy

Privacy Policy

Last revised January 2020


Purpose. The purpose of this Privacy Policy is to describe how Sentry Equipment Corp. and its affiliates ("Sentry," "we," "us," or "our") collect, use and share information about you through our U.S. online interfaces (e.g., websites and mobile applications) owned and controlled by us, including (collectively referred to herein as the “Site”). Please read this notice carefully to understand what we do. If you do not understand any aspects of our Privacy Policy, please feel free to contact us as described at the end of this Privacy Policy.

Our Privacy Policy explains:

  • Information We Collect and Why We Collect It
  • How We Use and Share Your Information
  • Access to Your Information and Choices
  • Security of Your Information
  • Retention of Your Information
  • Processing in the United States
  • Changes to Our Privacy Policy
  • Questions and How to Contact Us

Scope; Third Party Sites. This Privacy Policy applies only to information we collect at and through the Site, which includes the Sentry affiliated sites identified above. Our Site also contains links to third party sites that are not owned or controlled by Sentry. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Site and to read the privacy statements of these websites that collects your personal information. If you are a resident of the state of California, this Privacy Policy is supplemented by our Privacy Notice for California Residents.

Terms of Use. Please note that your use of our Site is also subject to our Terms of Use.


Information You Provide to Us. Types of personal information we collect when you provide it to us include:

  • Name
  • Company
  • Billing Address(es)
  • Shipping Address(es)
  • Email address
  • Telephone number
  • Account Number or Employer Identification Number (EIN)

Employment Opportunities. Visitors to our site can also provide information to use through the Employment Opportunities section of our Site. This portion of our Site links to our recruiting service provider, who provides your information to us. Please consult the applicable web pages for our service provider's privacy policy. The service provider is only permitted to use your personal information to assist with the employee screening and recruitment process.

Information Collected Through Google Analytics. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of the Site. Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. We also use Google Analytics Advertising Features, including Remarketing, Demographics and Interests Reporting, and Google Display Network Impression Reporting. With these features Google Analytics uses cookies to customize the advertisements you see to ensure they are relevant to you. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. For more information regarding Google Analytics please visit Google's website, and pages that describe Google Analytics, such as

Information Collected Through Cookies and Similar Technologies. We and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our website through your computer or mobile device. We use this information to help provide you a better experience when using the Site. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store unique identifiers, user preferences and other information, such as what pages you visit or how you arrived on the Site. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies. For more information on cookies, please see our Cookie Policy.

No Information From Children Under Age 16. This Site is not designed for use by children. If you are less than 16 years of age, please do not attempt to use this site, register with us at this Site or provide any personal information about yourself to us. If we learn that we have collected personal information from a child less than 16 years of age, we will promptly delete that information. If you believe we have collected personal information from a child less than 16 years of age, please contact us or call us at 1-262-567-7256.


To Provide Products, Services, and Information. We collect information from you so that we can provide information to you that you request from us. We may send you information about our products and services, and new offerings. We may provide information to our affiliated companies, manufacturer representatives, distributors and other third party service providers that help us process orders, fulfill and deliver products and services that you purchase from us, alert you to other products that may interest you and to service the products that you purchase.

We may use third parties to help host our Site, send out email updates about the Site, provide marketing and advertising services for us, remove repetitive information from our user lists, and process payments. These service providers will have access to your personal information in order to provide these services, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service.

Your Consent. In addition to the sharing described elsewhere in this Privacy Policy, we will share personal information with companies, organizations or individuals outside of Sentry when we have your consent to do so.

Legal Proceedings. We will share personal information with third party companies, organizations or individuals outside of Sentry if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

  • Meet any applicable law, regulation, subpoena, legal process or enforceable governmental request.
  • Enforce applicable Terms of Use, including investigation of potential violations.
  • Detect, prevent, or otherwise address fraud, security or technical issues.
  • Protect against harm to the rights, property or safety of Sentry, our users, customers or the public as required or permitted by law.

Transfer in the Event of Sale or Change of Control. If the ownership of all or substantially all of our business changes or we otherwise transfer assets relating to our business or the Site to a third party, such as by merger, acquisition, bankruptcy proceeding or otherwise, we may transfer or sell your personal information to the new owner. In such a case, unless permitted otherwise by applicable law, your information would remain subject to the promises made in the applicable privacy policy unless you agree differently.


At any time, you have the right to access, correct, or delete your personal information. You also have the right to withdraw any consent you have given us to process your personal information. If you have questions about personal information we have about you, need to modify or access your information, or want to withdraw your consent for us to process your personal information, you can contact us or call us at 1-262-567-7256. You can opt-out of receiving marketing and promotional e-mails from Sentry by unsubscribing your email, and by using the opt-out or unsubscribe feature contained in the e-mails.

EU residents who have an unresolved privacy concern related to personal data processed or transferred by us, have the right to submit a complaint to a supervising authority.


We use industry standard physical, technical and administrative security measures and safeguards to protect the confidentiality and security of your personal information. However, since the Internet is not a 100% secure environment, we cannot guarantee, ensure, or warrant the security of any information you transmit to us. There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. It is your responsibility to protect the security of your login information. Please note that e-mails and other communications you send to us through our Site are not encrypted, and we strongly advise you not to communicate any confidential information through these means.


We will retain your personal information as needed to fulfill the purposes for which it was collected. We will retain and use your personal information as necessary to comply with our business requirements, legal obligations, resolve disputes, protect it assets, and enforce its agreements. We store information you provide about yourself in order to provide you with the information or services you request.


Sentry’s websites, including websites directed to residents in countries and jurisdictions outside of the United States, are operated and managed on servers located and operated within the United States. The United States is not recognized as having adequate safeguards. Residents and citizens of countries and jurisdictions outside of the United States should note the transfer to and processing of personal information on servers located in the United States may not provide the same protection of such information as required under the laws of your residence or location.


Our Privacy Policy may change from time to time. Any updated Privacy Policy will control our activities as of the date of that update and onward. We will not reduce your rights granted under earlier Privacy Policy versions without your consent or in accordance with applicable law. We will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.


If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy or otherwise need to contact us, please contact us, call us at 1-262-567-7256, or contact us by US postal mail at the following address:

Sentry Equipment Corp

966 Blue Ribbon Circle North

Oconomowoc, WI 53066


If you are a resident of the state of California, you may have additional rights regarding the collection, use, and disclosure of your personal information. Exclusively with respect to residents of the state of California, this Privacy Policy is supplemented by our Privacy Notice for California Residents.

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